Privacy Policy

Effective Date: February 4, 2026

Yushi Marketing Technology Co., Ltd. (“YMT,” “we,” “our,” or “us”) respects and is committed to protecting the privacy of individuals who visit our website at yushi-marketing.com (the “Site”) and use our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with applicable Thai data protection laws, including the Personal Data Protection Act B.E. 2562 (2019) (“PDPA”).

By accessing or using our Site and services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please do not use our Site or services.

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you interact with us, including but not limited to:

• Contact information such as your name, email address, phone number, and company name when you submit inquiries through our contact form or request our services
• Business information including brand details, product categories, and marketing objectives when you engage us for live commerce, marketplace management, or influencer marketing services
• Communication records including emails, messages, and any other correspondence between you and YMT
• Social media account information when you connect with us through social media platforms or authorize us to manage your marketplace or live commerce accounts

1.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar technologies:

• Device and browser information including IP address, browser type, operating system, and device identifiers
• Usage data such as pages visited, time spent on pages, referring URLs, and clickstream data
• Cookies and tracking technologies as described in Section 7 of this policy

1.3 Information from Third Parties

We may receive information about you from third-party sources, including marketplace platforms (such as Shopee, Lazada, and TikTok Shop), social media platforms, and analytics providers, to the extent necessary to deliver our services.

2. How We Use Your Information

We process your personal data for the following purposes:

• Service delivery: To provide our live commerce, marketplace management, influencer marketing, and other digital marketing services as agreed upon with you
• Communication: To respond to your inquiries, provide customer support, and send service-related notifications
• Marketing: To send you information about our services, promotions, and industry insights, where you have consented to receive such communications
• Analytics and improvement: To analyze usage patterns and improve our Site, services, and user experience
• Legal compliance: To comply with applicable laws, regulations, and legal processes
• Business operations: To manage our business relationships, perform accounting, auditing, and other internal functions

3. Legal Basis for Processing

Under the PDPA, we process your personal data based on one or more of the following legal grounds:

• Consent: Where you have given explicit consent for a specific processing purpose
• Contractual necessity: Where processing is necessary for the performance of a contract to which you are a party, or to take steps at your request prior to entering into a contract
• Legitimate interest: Where processing is necessary for our legitimate business interests, provided such interests do not override your fundamental rights and freedoms
• Legal obligation: Where processing is necessary for compliance with a legal obligation to which we are subject

4. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of recipients:

• Affiliated companies within the Yushi Group of companies for business and operational purposes
• Service providers and partners who assist us in delivering our services, including marketplace platforms, live commerce platforms, payment processors, and hosting providers
• Influencers and content creators when necessary to fulfil our influencer marketing services on your behalf
• Government authorities and regulators when required by applicable law or legal process

All third parties with whom we share data are required to protect your personal information and use it only for the purposes for which it was disclosed.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. The specific retention period depends on the nature of the data and the purpose of processing. When your data is no longer required, we will securely delete or anonymize it.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. The types of cookies we use include:

• Strictly necessary cookies: Essential for the Site to function properly, such as session management and security cookies
• Analytics cookies: Help us understand how visitors interact with our Site by collecting information about pages visited, time spent, and navigation patterns
• Marketing cookies: Used to track visitors across websites to display relevant advertisements and measure the effectiveness of marketing campaigns

You can manage your cookie preferences through your browser settings or through our cookie consent banner when you first visit the Site. Please note that disabling certain cookies may affect the functionality of our Site.

8. Your Rights Under the PDPA

As a data subject under the PDPA, you have the following rights regarding your personal data:

• Right of access: You may request access to and a copy of the personal data we hold about you
• Right to rectification: You may request that we correct any inaccurate or incomplete personal data
• Right to erasure: You may request the deletion of your personal data, subject to certain legal exceptions
• Right to restrict processing: You may request that we limit the processing of your personal data in certain circumstances
• Right to data portability: You may request a copy of your personal data in a structured, commonly used, and machine-readable format
• Right to object: You may object to the processing of your personal data in certain circumstances, including processing for direct marketing purposes
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal

To exercise any of these rights, please contact us using the details provided in Section 11 below. We will respond to your request within 30 days.

9. International Data Transfers

In the course of providing our services, your personal data may be transferred to and processed in countries outside of Thailand. Where such transfers occur, we will ensure that appropriate safeguards are in place to protect your personal data in accordance with the PDPA and applicable data protection laws.

10. Children’s Privacy

Our Site and services are not directed at individuals under the age of 20 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal data from minors. If we become aware that we have collected personal data from a minor without appropriate parental or guardian consent, we will take steps to delete that information promptly.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Yushi Marketing Technology Co., Ltd.

72 Ram Intra Road, Min Buri Sub-district, Min Buri District, Bangkok 10510, Thailand

Website: yushi-marketing.com

Email: [insert contact email]

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated policy on our Site with a revised effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.