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      <title>Why most AI pilots die, and what the surviving 10% did differently</title>
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      <description>An honest post-mortem on enterprise AI pilots in Southeast Asia — the four failure patterns we see repeatedly, and the operating decisions that separate a proof-of-concept from a system that is still running a year later.</description>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category>AI Transformation</category>
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      <title>The Thailand live commerce playbook: what actually moves units</title>
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      <description>A practical breakdown of how live selling works in Thailand — platform mix, show length, host structure and the production decisions that separate a stream that sells from one that just streams.</description>
      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
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      <title>The real cost of running five agencies</title>
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      <description>Coordination overhead is the largest invisible line item in most Thai marketing budgets. A breakdown of where the time actually goes, and what consolidating into a single team changes about speed, cost and creative consistency.</description>
      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
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